Genesis & Mission of the Brand
The local brand Honey Trail (Miodny Szlak) was created by the To Health To Nature Foundation, inspired by successful regional branding models. Led by President Renata Stelmach, the Foundation united local leaders, artisans, and beekeepers around a shared vision.
The initiative brings together partners involved in: ecological workshops, mountain sports, adventure parks, modern rehabilitation, traditional multi-generational apiaries, regional folk crafts, and biological renewal centers in Kamianna.
The geographical and spiritual heart of the brand is Kamianna in the Łabowa Commune – the capital of Polish apitherapy. The brand certifies top-tier honeys, hive products, handcrafted treasures and authentic eco-tourism services across the entire Nowy Sącz District.
Joanna Kulig
One of the most internationally acclaimed Polish actresses. Born in Krynica-Zdrój, raised in Muszynka, deeply connected to Beskid Sądecki and its culture.
Celebrated internationally for her starring role in the Cannes-winning "Cold War". She proudly represents our region and endorses the values of the Honey Trail: natural purity, uncompromising quality and love for the Sądecka land.
Chapter of the Honey Trail Brand
A prestigious collegial body of distinguished authorities, beekeepers and regional experts responsible for evaluating and certifying candidates applying for the Honey Trail Quality Mark.